Retail Week and the Daily Telegraph report that Tesco has bought PC Guys, the tech support company built from the ground last year by Lance Batchelor before he joined Tesco this summer as Marketing Director.
With PC Guys, Tesco is now running a pilot out of a store in Bar Hill, near Cambridge, including in-store, in-home and telephone support, and an enlarged computer, electricals and telecommunications area in the store, with PC Guys available to help.
Tesco said: “We want to help consumers keep up with the latest electronic trends and technologies, as well as provide support and maintenance to those who need a helping hand.
“PC Guys will help our customers at the Bar Hill store not only make better-informed purchasing decisions for electronic equipment, but deliver the very best levels of ongoing support – either at the store, over the phone or in their home.”
Presumably the success of the pilot will determine whether Tesco decides to tackle DSGi’s The Tech Guys, Carphone Warehouse’s Geek Squad and Comet’s Comet on Call services head on and roll out the concept across the UK.
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